Our People

Senior people are all we employ at Cross-Rhodes. We bring a wealth of experience as business process and customer experience designers and problem solvers.



Kelvin Cross is the founder of Cross-Rhodes. He has worked with nearly 100 companies in many industries (including technology, telecom, healthcare, financial, manufacturing; from start-ups to Fortune 100). His project work includes strategic and operations planning, customer experience design, and workflow improvements in all core business processes (product development, software development, customer acquisition, service and product fulfillment, plus service and support, customer care, etc). In over 100 projects he has cut costs and cycle time; plus improved quality, delivery, and service performance. Kelvin holds a master's degree in Industrial Engineering & Operations Research.  Kelvin has also written four books and contributed to several publications.


Russell Onofrio, a partner at Cross-Rhodes is an operations leader with over two decades of experience and expertise in contact center management, process improvement, customer experience, performance management and technology. He has lead corporate operations in diverse industries and for both mature and early stage organizations like Zipcar, OnProcess Technology, Lotus Development Corporation, and 440 Financial. He is an advocate for defining the customer experience, supported by process design and technology to build long term loyalty, as way to help companies grow profitably. Russell speaks nationally and internationally for American Teleservices Association, Lotus Development and others on operations metrics, performance management and employee motivation.

Greg Maguire, a partner at Cross-Rhodes, offers extensive experience and expertise in dramatically improving performance of day-to-day operations, particularly in healthcare insurance.   He has held senior (operations and information technology) leadership positions at Aetna, AmeriHealth Mercy, CIGNA, Prudential, TriZetto and most recently, as Senior Vice President of Technology and Operational Support Services for CareFirst BlueCross BlueShield.  Greg’s experience includes the implementation of programs that generated 40% improvement in claims productivity and 20% improvement in financial accuracy.   Maguire holds a Bachelor of Science in Biology from Indiana University of Pennsylvania (IUP) and the Chartered Life Underwriter (CLU) professional designation.

Margaret Bernier, a partner at Cross-Rhodes, has over 20 years of experience guiding organizations toward improved operations through process analysis, process design and technology integration; including involvement of process owners and teams, and frequent communication.  Her industry experience includes organizations in financial services, healthcare, professional services and not-for-profit organizations.  Ms. Bernier has served as a Research Associate at the Harvard Business School, assisting in the development of Accounting and Control course case studies in the area of activity based costing.  Ms. Bernier holds a B.S. in Accountancy and her CPA Certificate from the University of Illinois.



We maintain an extensive network of senior consultants from a variety of specializations that we can bring to bear on your unique business issues.